Reach University of South Carolina’s students, faculty, staff, alumni and fans by advertising your business or service in any of the following media channels or by becoming an underwriter for the student radio station WUSC 90.5 FM.

The Daily Gamecock | Fact Sheet

Nobody covers USC better. With a readership of more than 33,000 students, faculty and staff, The Daily Gamecock is the perfect medium to reach one of the largest and most sought after markets in Columbia. The Daily Gamecock’s print edition is published Mondays and Thursdays in the spring and fall semesters and weekly in the summer. The print edition is distributed to 130 locations on and around campus. 

Advertising Guide for Student Organizations
Advertising Guide for University Departments

Garnet & Black magazine | Fact Sheet

Chronicling student life on campus since 1994, Garnet & Black is USC’s student produced magazine and website. Whether exploring national issues and their impact on USC’s campus or covering the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life and additional exposure at keep your ads in the eyes and in the minds of USC students, faculty and staff.

Carolina Insider | View

In the Carolina Insider, you’ll get an insider’s look at USC and Columbia and all they have to offer. It’s written, photographed and designed by students for incoming students, parents, visitors and the community in general. The Insider features pertinent information like student organizations, athletics, Greek Life, Carolina Traditions, academic opportunities and much more. This is a great advertising opportunity for any business or on-campus department. | Visit

Advertising in the online edition of The Daily Gamecock will put your business in front of thousands the website’s visitors. Visitors include USC students, faculty and staff, as well as alumni, parents, prospective students and Gamecock fans.

The Daily Gamecock’s e-mail newsletter has more than 1,750 subscribes and is published daily in the fall and spring semesters and weekly in the summer.

SGTV | Fact Sheet

Student Gamecock Television (SGTV) is a student run cable channel airing on campus cable channel 4.1. The station’s goal is to offer educational opportunities to USC students and provide entertaining and informative programming to the campus community.

WUSC-FM | Fact Sheet

WUSC-FM is USC’s non-commercial, educational, free-format radio station broadcasting in HD radio 24-hours a day at 90.5 FM, on and via our NEW app RADIO FX. The station broadcasts to up to a 30-mile radius in the Columbia area and reaches out to an international audience through the webcast. WUSC relies on listener contributions to help support station operations. Through underwriting, we offer area businesses and organizations the opportunity to be recognized for supporting quality programming.


Check out our media kit website for complete information on display and digital ad rates, policies and publication dates.

Media Kit Website

Acceptable Spot Color Formulas

Designer Checklist

Director of Student Media
Sarah Scarborough
Russell House, Rm. 332

Employment Opportunities


Student sales representatives gain great experience in advertising sales, and have the chance to make great money in the process. Interested students are encouraged to apply. Advertising Application For more information contact Sarah Scarborough at 803.777.5064.