Alcohol Advertising Policy
Advertisements for beer and wine may be accepted but must conform with the Alcoholic Beverage Control Act. In addition, advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable. Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements.
Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the reservation deadline cannot be guaranteed. Advertisers who cancel after deadline will be responsible for the reserved ad space.
All advertising must be prepaid by the deadline, unless credit arrangements are made in advance. Failure to prepay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “USC Student Media.” For a complete list of policies, please speak with your advertising representative.