Established in 1908, The Daily Gamecock is the editorially independent student news organization at the University of South Carolina. The print edition is published Monday and Thursday during the fall and spring semesters and weekly during the summer.


There are several ways to earn discounts. The discounted rates listed below are offered in exchange for a commitment to be spent any time between July 1, 2017 and June 30, 2018. A contract must be signed for discounts. All advertising charges (color, online, special section, etc.) will count toward contract fulfillment. Prices listed below are per issue.

Welcome Back Fall

• First issue of fall semester 
• Reaches students, families, faculty and staff
• Distributed to all residence halls, campus
  distribution spots, off-campus businesses
  and hotels
• Over 8,000 copies printed
• Six-day shelf life.
• Publishes August 18, 2017
  Deadline August 11, 2017

Football Speacial*

• Stand-alone publication
• Preview of upcoming football season
• 5,000 copies printed
• 4-day shelf life
• Publishes: August 31, 2017
  Deadline: August 24, 2017

Parents Weekend *

• Stand-alone publication
• Comprehensive guide to planned
  activities for the weekend, things
  to do in the area and more for the
  over 10,000 visiting family members
  coming to Columbia for Parents Weekend
• Reaches students, families, faculty and staff
• 5,000 copies printed
• 4-day shelf life
• Publishes: October 5, 2017
   Deadline: September 28, 2017

Housing Guide

• Guide to area housing options
• 6,000 copies printed
• Distributed in early spring to
  high traffic on-campus locations
• Publishes: TBD 
  Deadline: TBD

Semester Spotlight *

• Stand-alone publication
• Recap of notable events of the 
  fall semester.
• Last print issue of the fall semester.
• 5,000 copies printed.
• Publishes: December 7, 2017. 
  Deadline: November 27, 2017.

Best of Carolina

• This publication showcases the 
  winners of the Best of Carolina
  student-voting poll
• 8,000 copies printed
• Glossy cover
• Distributed on campus with 
  heavy distribution to 
  the Visitor’s Center and off-campus  
• Long shelf life: distributed through the  
  summer to reach incoming freshmen
  and their families during orientation
• Publishes: February 2018 
  Deadline: January 2018

Year In Review *

• Stand-alone publication
• Recap of notable events of the 
  past year
• Last print issue of the 
  spring semester
• 5,000 copies printed
• Publishes: April 30, 2018
  Deadline: April 23, 2018

Carolina Insider

• This award winning publication 
  serves as a guide to Carolina and 
  the surrounding community
• Reaches incoming freshmen, 
  transfer students, families and 
• 8,000 copies printed
• Glossy cover
• Distributed during summer 
  orientation and through early fall
• Publishes: June 2018
  Deadline: April 27, 2018

Front Page Advertising

Place your ad on our front page! We are now offering premium placement at the bottom of our front page.  This 10 inch by 2 inch full color ad is $450.  Sold on a first-come, first-served basis.

Classified Advertising

The Daily Gamecock offers classified advertising both in the print and online versions of the daily newspaper and gives great exposure to a key demographic in the Midlands. Visit to create your account and place your ad.


The sudoku and crossword puzzles are very popular features in The Daily Gamecock.  Advertisers can take advantage of this captive audience by placing ads within the puzzle areas.  Sold on a first-come, first-served basis; puzzle ads can be purchased for $50 each, or $40 each for a block of 10 or more per semester.

Deal Of The Week

Our Deal of the Week package gives you a full week of exposure across all of our platforms. For $350 your deal will run in both print issues of The Daily Gamecock, on the newspaper’s website ( and will be posted twice on Twitter and once on Facebook. You can’t BEAT that exposure! Discounts available for multiple weeks.

Preprinted Inserts

Please call 803.777.5064 for information on requirements and rates for inserts.