GARNET MEDIA GROUP
Garnet Media Group’s website, garnetmedia.org, was developed in 2018 as the home page and aggregation point for content from its partner student media outlets. The website highlights trending content from The Daily Gamecock, Garnet & Black, WUSC and SGTV, as well as the podcasts and special projects created by students on the cross-collaborative multimedia team. This site serves as a link between the organizations, creating a stronger base of audience members for each partner outlet. As journalism becomes increasingly digital, advertising on Garnet Media Group’s website reach a global audience of readers, viewers and listeners invested in the Carolina community.
The Daily Gamecock’s website, dailygamecock.com, produces digital content daily and reaches thousands of readers each week. It includes content spanning breaking news, event previews and coverage, restaurant profiles and reviews, sports coverage and much more. The website’s advertising opportunities give businesses and other clients a platform to promote their services to a wide-ranging audience of readers and potential customers.
Although Garnet & Black Magazine is a quarterly print publication, the magazine’s website, gandbmagazine.com, is updated regularly with content covering university culture, entertainment, student life, fashion and more. Students and Columbia influencers turn to Garnet & Black’s website year-round for thought-provoking content revolving around USC and the surrounding area. Advertisers on Garnet & Black’s website are able to strategically reach an engaged, socially aware and trend-conscious population within the Carolina community.
WUSC-FM’s website, wusc.fm, hosts a livestream of the station, but it also includes much more, including a calendar of community events, schedule of shows, playlist of music featured on the station and blogs exploring various topics. Because WUSC is a non-Top 40 station, it provides a unique listening experience and attracts a diverse and loyal audience. Advertisers on WUSC’s website have the opportunity to reach that audience while contributing to the worthwhile mission of WUSC, which is to educate both the listener and the DJ.
SGTV’s website houses the station’s news, entertainment and sports content, spanning multiple shows. The site links to the livestream of the SGTV channel, and it breaks down their content by show, which includes Capital City Sports, News 4, Talk of the Town (entertainment), Carolina Tonight (live sketch comedy) and 1080C (short films).